Squarespace and Google Analytics: everything you need to know for setup

First week into the new year and I feel like already there has been a shift with how I view things. It’s that feeling of cracking open a new notebook or stepping out into the cold winter air; starting fresh. It might be a bit of an illusion but I’m taking advantage of it nonetheless.

One way to start of the year is to make sure you have all your tracking in place. Recently, I created a how to guide for Wordpress and Google Analytics, but now I wanted to be fair and show some attention to our other popular website tool Squarespace.

Now, getting to the good stuff, setting up GA in Squarespace is pretty easy. Follow these steps and if you already have a GA account, skip down to step 4.

Step 1) Sign up to Google Analytics (google.com/analytics). If you don’t have a Google account, you will need to create one.

(Don’t pay attention to the unexcited guy in the picture - you are on the right track!)

Step 2) You will come upon the “New Account” screen. If you are already signed into Google, it will ask you to link up your account.

Once you are in, you need to fill out the following information:

    • You want to track a Website (if you are tracking a Mobile App, let me know and I can help you with that specifically).
    • Account Name: This might be your Company name.
    • Website Name: You might asking what the difference is between Account and Website. Inside each Account, you can track different Websites (or Properties as Google calls them). I know most of you have your hands full with just one website, but this might be helpful if you are creating a completely new website and want to start fresh. For now, you can put the name of your current website.
    • Website URL: pretty self explanatory. Make sure you select https:// if you have any secure areas of your website (a.k.a. a shopping cart).
    • Reporting Time Zone: This is the time zone that you will see your reporting in. It is important to keep in mind that if your clients are in a different time zone, some of your data analysis around when you are getting most engagement/conversions might be set in your time zone. Just be aware of any time differences for later analysis.
  • Industry Category: Select the industry that best represents your business. Many times I use the “Other” Category.
  • Data Sharing Settings: This section is completely up to you but keep in mind that with Google it’s a “I’ll show you mine if you show me yours” kind of policy. There are some interesting reports you won’t have access to if you decide not to enable some of these. Nonetheless, if you don’t feel comfortable, read through the Privacy Policy.

And click on “Get Tracking ID” (and then Accept the Terms and Services, obviously!)

Step 3) Now you will be taken to the Admin area of Google Analytics. Freaky! But all I want you to do is copy and paste your Tracking ID and Website tracking code in a place where you will be able to access it later.

You can even keep this window open for now but it’s good to have this stuff documented just in case.

Step 4) Nextgo to your Squarespace account and navigate to Settings > Advanced (under Website) > Code Injection (in Advanced).

Step 5) Once you’ve reached the Code Injection area, take the code you’ve copied from Google Analytics and paste it in the Header text area.

Should look like this:

Don’t forget to click “Save” and Voila! You’re done!

Now, don’t expect to see any data in your Google Analytics right away; give it a day or two and then you should start seeing stuff.

If you have no idea where to start with your reporting, here are some helpful posts to check out:

3 Useful Reports in Google Analytics

Content Planning with Mind Mapping and Google Analytics

What Content is Actually Relevant to My Audience

Let me know if you have any questions in the comments section below. I can help you troubleshoot if any issues come! Don't be afraid of reaching out!