I don’t want this to be another cliche checklist for you to use blindly in a moment of fear or panic. Instead, if you are feeling any crazy emotions, I suggest taking a walk outside, petting some furry animals, or baking yourself some chocolate chip cookies (yum!)
This is a concrete list that is meant to inspire you when it comes to attracting the right type of traffic to your website.
I repeat: it isn’t just about boosting your numbers, but also making sure a certain percentage of those visits are potential lead and clients that will actually stick around your site a bit longer to see what you are about.
Some of these ideas take more time and that’s what makes them “meaningful”. I also want you to pay attention to how you feel when reaching out to people and thinking about your intention behind the connection. I solidly believe that if you intention generates a spark and excitement (maybe mixed with some nervousness), then there is way more likeliness that this will lead to more genuine and quality traffic coming back to your site.
On to the list:
Guest Post on another website that you know your ideal client hangs out on
Comment meaningfully on Instagram
Message someone directly on Instagram
Ask for specific feedback on your site in a Facebook Group that you enjoy hanging out in
Get into a consistent rhythm with your newsletter and always link to content on your site
If you have surveys you send to potential clients, make sure there is always a link back to your site at the end.
Put your site URL in your Pinterest pins.
Organize a giveaway challenge (where you give one of your services away for free) with other collaborators and collect emails!
Reshare older content that you know was previously popular.
Recycle blog content to create an opt-in freebie.
Create some videos on YouTube and link back to your page.
Take part in an Instagram Challenge and commit to finishing it.
Ask clients (present and past) to share your services with their network.
Offer a free 15-min consult call in your favourite Facebook group.
Find someone in your network who has a slightly larger following and propose to exchange one of your services in return for them to promote your business.
Schedule repeated tweets around your blog content.
Set up the Google Search Console and get information about what keywords are driving traffic to your site.
Feature someone else’s post on your blog or site and let them promote it with their audience.
Make it easy for people to share your content on your site, always including a share link at the bottom!
Use Instagram Stories to promote your latest comment and include an easy bitly link in the story.
Email your list what questions they are struggling with regarding your services and then write a series of posts, specifically answering their questions.
Stop following newsletters or people on Instagram that don’t inspire you and just generate fear in what you are doing in your business.
Start following people who energize you with everything they write and record and that inspire you to keep going in your business.
Find your unique voice by writing and creating content that resonates with you. Don’t be afraid of sounding different from anyone you’ve heard out there.
Use the Google Search Console to make sure your site is being tracked correctly by the search bots.
There you have it! If you want to discover more about what actions you can take to improve the traffic coming into your site, check out the Digimorph’s Google Analytics Course! Not only do I teach you how to set up the tool correctly, but also how to actually apply it to everything you are already doing in your business, from marketing to content creation.
This means knowing where you site traffic is coming from and shifting your time and money investment to the areas that will provide greatest return. You will know what people are searching for before getting to your site and are creating content that you know resonates exactly with their needs.
Bottomline: When you solve your visitors’ needs you get more sales faster. Google Analytics is the tool to get you there and this course shows you exactly how.
Bonus Offer: Sign up by April 6th @ 11pm ET and get a 1:1 on session with me to look through your unique Google Analytics data. I will give you specific recommendations about what you should be focusing on for your business. Only 10 spots available.