The one thing you should be doing in Google Analytics - Part Two

This is part two of this blog series: check out the previous blog post here.

If you don't have Google Analytics on your site, check out this post to get your started on the fun and crazy adventure of GA.

Ok, so last week I talked about finding your 'golden click' and identifying the URL that represents that. Please have that URL on hand as you follow the instructions in this blog post. For the purpose of this blog post, I will be using the example of my newsletter subscription thank you page.

Also before we start, please make sure you have a warm/cool beverage to enjoy while completing this process. Do a couple of shoulder rolls with deep breaths. Make sure you have set aside at least 15 minutes to go through instructions and complete.

Step 1) Open up your Google Analytics, and navigate to the Admin section on the top nav. Next, on the right most View column, click on "Goals".

 

Step 2) Once the Goals area folds out, click on the red "New Goal" button. In the Goal Set up, select "Custom."

 

Step 3) In Goal Description, type in the name of your "golden click" (I cover this in my previous post). Leave the Goal Slot ID to what it is and for Type, select Destination.

 

Step 4) Finally (yes, almost done) in the Goal Details, copy and past the URL of your golden click, removing the domain .com part.

So, if your domain in www.mysiterocks.com and your golden click URL is www.mysiterocks.com/newsletter-optin-confirmation/ all you want to put in the space is /newsletter-optin-confirmation/ like below.

Before the URL it should say "Equals to" and Keep Value and Funnel off for now. Click Save.

That's it! You did it! You created your very own goal :) This is the first step to revolutionizing your Google Analytics reporting and business.

 

Want to grab the next step of the process? In this post, I share what reporting you can look at to analyze your data and understand who/how/why users are completing this "golden click" of yours!

 

And if any issues come up, just let me know in the comments section below!