Start using your Google Analytics data!
But why? Why should you care if the tool is more frustrating than trying to unstick pink chewing gum from your freshly awoken bed head hair? And let’s be honest, Google Analytics itself is uglier than two squirrels making out on your back porch. Every time you open one of those reports, you feel a mix of heartburn, a headache, and shortness of breath. It is like you need to be in a coma to actually convince yourself, “Okay...today is the day I will start to understand my Google Analytics reporting.”
And deep down, there are some other real reasons why you’ve been avoiding your data up until now.
Yes, it is not intuitive, and yes, it isn’t pretty to look at but let’s think about those other little voices:
- I have no idea where to start! There are tons of numbers here, but what do I actually need to pay attention to? Aah!..overwhelm alert!
- I don’t really have time to look at Google Analytics. I’m a busy lady!
- But really...is it worth my time to look at these reports? How do I know I’ll be able to actually impact what I do in my business? I don’t know what to do with the information.
4. Imagine knowing exactly what blog traffic is getting people to purchase your services. Think about being able to see if between Facebook and your Email Campaign, which got people to download more opt-ins? What if you could shine some light on your ideal client profile by looking at real demographic and interest data? Don’t all these things sound like crucial pieces of information that you would be crazy not to know!
Instead of guessing and talking to your therapist or dog about it, just let your data tell you! It will completely revolutionize how you run your business, by taking out some of the unnecessary guess work that can be so draining.
There are three reasons why looking at your Google Analytics data today is important! It can help you get more clarity around:
1. What areas of your site are most popular (blog posts, site sections, etc.)?
2. Where are people coming from before visiting your site (and where you should be spending more time with your marketing efforts)?
3. Form a strong hypothesis around your data and start making confident decisions with your data.
Picture sitting down tomorrow with your tea/coffee to work, knowing without a doubt that what you are working on right now is bringing you closer to your goals. No doubts or insecurities. Just focus and clarity that your content and marketing plan is exactly in line with the traffic coming to your site.
In the Google Analytics Course, you will learn how to:
Setup Google Analytics easily and correctly on any Wordpress or Squarespace site (other platforms welcome too!)
Use the back-end Admin area in the best way possible, without getting horribly confused and frustrated.
Go to the reports that you know matter and yes, actually understand the metrics (knowing which ones to actually pay attention to!).
Incorporate the data in the content and marketing plan for your business in a meaningful way that justifies the time you spend analyzing!
I’ve also created four specially designed modules for the following businesses: VAs, Solopreneurs, Web Developers, and Bloggers! This means you get to pick a track that’s exactly perfect for you and your business. Each module contains worksheets and templates to work through and apply to your specific business.
You want to take your business to the next level and raise your rates, but standing out in a crowd of VAs is tough. You also know that delighting your existing clients is important, getting them to continue their services with you.
Your module includes:
A step-by-step guide on data services you can offer online to make more money in your business and separate you from other VAs.
Clear reporting templates to use with your current clients
How to talk about your new services and explain the reporting to clients.
You are so stuck with Google Analytics you don’t even know where to start. The reporting, metrics, everything! Ah! Let me help you get pointed in the right direction and actually get inspired off your data (yes, I’m talking real creative inspiration!)
I’ll show you how to:
Analyze the data and use it to make decisions.
Integrate what you learn into your marketing and content plan.
- Make sure that what you are investing (time, money, creative energy) is actually leading you in the direction of your business and creative goals.
The Web Developer
Maybe you wonder if you could be applying the data more effectively to changes you make to your client’s sites and surprise them with more meaningful changes. Or maybe you want to use all the information from Google Analytics to actually get more clients. But where to get started with all of it?
Your module will focus on:
The technical reporting available in Google Analytics that will inform your client work and web design/developer changes.
How to upgrade some of your services based off these new skills.
Learning how to set up an easy to understand report that automatically gets sent to your existing clients.
You truly understand that all that data you are collecting is key to the success of your site since it is what all your potential sponsors ask for. You need to have a game plan for checking your stats regularly and using the information in a strategic way.
For your module you will:
Understand which key metrics to send to your sponsors.
Learn how to use the data for your own content creation and planning purposes.
- Show the value of your brand through your numbers is the number one priority and the best way to do this is with hard numbers!
All these businesses use the tool in different ways and I want to make sure you use it the right way! You don’t know what you don’t know, which leaves you in a pretty tight place.
This 4-week course is organized in weekly modules, each one including:
Clear instructions of how to approach the Google Analytics for the first time (especially helpful if you’ve been avoiding it like the plague).
Easy to follow video instructions, showing you how to move around in the tool.
Worksheets to help you stay organized and motivated with each week’s lessons.
Homework exercises to make sure you are actually applying the lessons and starting to make decisions off the tool!
There is also a support Slack channel to ask more specific questions and troubleshoot. Each week there will be a Slack-Chat Office Hours where I will be online live to go through everyone’s questions.
Here’s a sneak peak at the curriculum!
Module 1: Basic Setup + Tour
This module focuses on tool setup on any Wordpress or Squarespace site, as well as getting a general tour of the tool and the important areas, specifically applies to each business.
Module 2: Admin Area Configuration
The second module teaches you how to configure the admin area of the tool correctly and make full use of the tool, like setting up IP Exclusion, Filters, and Custom Alerts.
Module 3: Beginners Reporting + Metrics
Things start getting interesting! This module teaches you the basics of reporting and what all those metrics mean.
And the last module is niche specific:
Module 4: Business Specific Track (VA, Solopreneur, Web Developer, Blogger)
Each of these business specific modules contains worksheets and templates that you will be able to use actively in your business.
Here are some of the worksheets and templates included:
Additional Analytics Tech Tools for VAs
Start Making Big Decisions off your Data Solopreneur
Additional Tech Tools for Web Devs
- How to Integrate Content Planning with your Google Analytics data for Bloggers
Extra Module Material: Setting up Goals in Google Analytics!
What are goals? Goals help you track specific conversions happening on your site. This can be anything from an opt-in subscriber to a purchase. Then, you can tie back this information with other reporting, like where the visits came from (before subscribing).
Meet your instructor:
Hi! I'm Cinthia Pacheco and I help creative business and entrepreneurs take the overwhelm out of their analytics. I believe you should take full advantage of Google Analytics without going crazy. Let me help you learn this important tool and start using it in your own business, as well with both current and future clients, distinguishing you from the crowd.
Special Early Bird Bonus (until April 6th) - only 10 spots available!
30 min one-on-one strategy session with Cinthia to look at your data specifically and give you recommendations!
Stop guessing what is happening on your site and start taking action in the areas you know are important!
Will I learn how to setup and maintain the tool for my clients?
Yes! You will learn how to make sure the tool is set up on any site, and keep it running correctly.
Will you show me specific reports and metrics to present my clients?
Absolutely. In the last unit, I will be sharing specific reporting templates that you can use for your own business or for your client. You can copy these directly to present to your client on an ongoing basis.
When does the course start and end?
The course starts Monday, April 17th and the last day will be Friday, May 11th.
How often will I be getting emails from you?
You will get emails every Monday for the 4 weeks with links to new course materials and homework.
Is there a Facebook Group for the course?
No, I opted for using Slack since I feel there is less distraction and will help if we want to share documents, links, kitten images, etc.
What is Slack?
Slack is an awesome messaging application that you can access from your browser or download to your computer. I think it is easy to use and fun to you connect with the other participants, share knowledge, and answer all your questions about Google Analytics quickly and efficiently.
When will be your Slack-Chat office hours?
Initially, my Slack-Chat office hours will be Mondays and Thursdays from 3 - 4pm ET/11am - 12pm PT. If for some reason you aren't available at those times, I will arrange a separate time to meet with you!
My business type is not listed under the four above. Can I still take the course?
Yes! This course is designed for anyone who is interested in learning Google Analytics. I believe everyone should know their data! If you aren’t sure which module to get, the Solopreneur track is the best option for you.
Do you offer any refunds or guarantees?
Yes, there is a 30 day guarantee if you aren't happy with the results provided from the course.
Questions? Let me know!