This week on the Digitally Overwhelmed podcast I got to interview author and popular keynote speaker, Mike Michalowicz. I had so much fun interviewing Mike because he has so much wisdom to share about running your small business finance (among other things).
Sometimes when it comes to “serious” topics like doing the finances in our business, it can be hard to find resources and frameworks that are motivating to follow. And all of Mike’s books do exactly that: the inspire you to take action, but also give you some clear rules to follow.
In this conversation we talk about bringing comedy to the business world, depression in the entrepreneur community, and how he uses A/B testing in his business to make decisions.
Mike Michalowicz is a former small business columnist for The Wall Street Journal; is the former MSNBC business make-over expert; is a popular keynote speaker on innovative entrepreneurial topics; and is the author of Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur
Mike Website: http://www.mikemichalowicz.com/
Mike’s IG: https://www.instagram.com/mikemichalowicz/
Profit First: https://profitfirstbook.com/
The Pumpkin Plan: http://pumpkinplan.com/
Toilet Paper Entrepreneur: http://toiletpaperentrepreneur.com/
Speaking in front of women is definitely something I love doing. And my good friend Laura Gmeinder does this in her own business: she is a public speaker who empowers women to uncover a career they love.
During this episode, I talk about looking at your marketing efforts in two different ways: slow vs. Fast. Separating them in this way can help put you mind at rest in seeing what each type of marketing is doing for your business and not get too focused on the short term results you need.
In this interview, we talk about what it means to be a self-starter and finding your own unique way of showing up online. Chauncéa shares how she has built relationships in her own business, and some simple things you can do to build your own network as a blogger and influencer.
In this episode, I walk through a couple easy tips you can do to improve the searchability of your book on Google.
For those of you who are listening from Season 1, you will know that Alvaro and I used to do monthly episodes, talking about tech news. I decided to bring Alvaro on for a final episode this year going through the big tech news for 2018 and some 2019 tech predictions.
I cringe when I hear the horror stories of business owners who didn’t have a plan for migrating their sites.
My first ever coach Rebecca Tracey comes on the podcast today to talk about how she runs her business and how she has used heat mapping tools to judge the effectiveness of specific pages on her site.
In this solo episode, I get into some backend things you can update on your Squarespace site to improve your SEO. This is a easy to follow tutorial that is dummy proof for anyone who wants to increase the organic visits coming to your site.
I always find doing marketing on social media a hit and miss experience, being vulnerable but also relating it back to my business. This week on the podcast, I got to talk to Shaina Longstreet, a Design Specialist with a passion for big dreams, strategic and consistent visuals and making connections. On a mission to empower female visionary female entrepreneurs grow profitable and sustainable businesses on autopilot with beautiful brands and Squarespace websites. She owns Your Ampersand Studio (https://www.yourampersandstudio.com)
Getting results through SEO is my main focus for all my clients. Many of my clients come to me and are scared to do SEO because they come from a bad experience or have heard negative stories from others. This is what happened with Vanessa Berlin, one of my clients and during this interview we talk about how working with me changed the way she did SEO on her site and the results she got.