This week on the Digitally Overwhelmed podcast I got to interview author and popular keynote speaker, Mike Michalowicz. I had so much fun interviewing Mike because he has so much wisdom to share about running your small business finance (among other things).
Sometimes when it comes to “serious” topics like doing the finances in our business, it can be hard to find resources and frameworks that are motivating to follow. And all of Mike’s books do exactly that: the inspire you to take action, but also give you some clear rules to follow.
In this conversation we talk about bringing comedy to the business world, depression in the entrepreneur community, and how he uses A/B testing in his business to make decisions.
Mike Michalowicz is a former small business columnist for The Wall Street Journal; is the former MSNBC business make-over expert; is a popular keynote speaker on innovative entrepreneurial topics; and is the author of Profit First, Surge, The Pumpkin Plan and The Toilet Paper Entrepreneur
Mike Website: http://www.mikemichalowicz.com/
Mike’s IG: https://www.instagram.com/mikemichalowicz/
Profit First: https://profitfirstbook.com/
The Pumpkin Plan: http://pumpkinplan.com/
Toilet Paper Entrepreneur: http://toiletpaperentrepreneur.com/
In this week’s episode, I talk to Jonathan Bentz of DOM (Direct Online Marketing) a Digital Marketing agency. We talk about the “digital circle of life” and how to balance your social post with your search (or blog) marketing.
In this episode, I talk to Eliza Bultz of Made for Profit Design and we discuss what 3 key elements you need to make your site successful for 2019. We also give you some easy actions to take to start this process today, whether it be making some small tweaks or hiring a Web Designer.
In this episode, I talk with Mara Glatzel about how women can advocate for their needs, creating a sustainable business in terms of energy (without the burnout), and how to set goals from a centered place. I also ask Mara what metrics she tracks that feel good in her own business.
In this episode, I go through a couple stories about why I think having more women in technology could change we perceive the world and some science to back it up.
Speaking in front of women is definitely something I love doing. And my good friend Laura Gmeinder does this in her own business: she is a public speaker who empowers women to uncover a career they love.
During this episode, I talk about looking at your marketing efforts in two different ways: slow vs. Fast. Separating them in this way can help put you mind at rest in seeing what each type of marketing is doing for your business and not get too focused on the short term results you need.
In this interview, we talk about what it means to be a self-starter and finding your own unique way of showing up online. Chauncéa shares how she has built relationships in her own business, and some simple things you can do to build your own network as a blogger and influencer.
In this episode, I walk through a couple easy tips you can do to improve the searchability of your book on Google.
For those of you who are listening from Season 1, you will know that Alvaro and I used to do monthly episodes, talking about tech news. I decided to bring Alvaro on for a final episode this year going through the big tech news for 2018 and some 2019 tech predictions.
I cringe when I hear the horror stories of business owners who didn’t have a plan for migrating their sites.